16. In your own words, what is the definition of Marketing? What is marketing's impact on society? (2 Marks total)

17. Christopher Lombardo. "How Organic Garage is succeeding as a one-stop, all-natural grocer." Strategy, Brunico Communications Ltd., 15 September 2021, https://strategyonline.ca/2021/09/15/how-organic-garage-is-succeeding-as-a-one-stop-all-natural-grocer/

Conduct a SWOT analysis for Organic Garage in the space provided. Use relevant information from the case study and your own general knowledge. No need to cite anything as there is no need to do any research. (10 marks total, 2 Marks per category [Strengths, Weaknesses, Opportunities, and Threats] with 4 relevant points included per category AND 2 Marks for your overall insight of the SWOT analysis).

18.Christopher Lombardo. "How Organic Garage is succeeding as a one-stop, all-natural grocer."Strategy, Brunico Communications Ltd., 15 September 2021,https://strategyonline.ca/2021/09/15/how-organic-garage-is-succeeding-as-a-one-stop-all-natural-grocer/

Organic Garage would like to explore some new business strategies for their stores. Use the product/market grid (Ansoff Matrix) to propose FOUR new strategies, one per Ansoff category, that Organic Garage could use to further increase their sales in the Canadian market. Use relevant information from the case study and your own general knowledge. No research needed.

Be specific in your recommendations. (8 marks total, 2 marks per strategy proposal)

19. Organic Garage would like to explore some new business strategies for their stores. Use the product/market grid (Ansoff Matrix) to propose FOUR new strategies, one per Ansoff category, that Organic Garage could use to further increase their sales in the Canadian market. Use relevant information from the case study and your own general knowledge. No research needed.

Be specific in your recommendations. (8 marks total, 2 marks per strategy proposal)

Propose a marketing mix (4 P's) Organic Garage could design for a new store opening in your neighbourhood. Explain how the marketing mix works effectively together between different categories of the mix. (10 marks total, 2 marks per P with a minimum 2 items per P, 2 marks for explanation of working effectively together).