16.James' company owns several supermarkets. His company has decided to install self-checkout lanes in order to decrease their costs. What method is James' company using?

• Product design.
• Service differentiation.
• Creating a new delivery method.
• Re-engineering.

17.What is included in promotional strategies?

Personal selling, advertising, pricing, and distribution.

Advertising, social media networking, pricing, and promotional ads.

Advertising, marketing, and sales.

Personal selling, advertising, sales promotion, and public relations.

18.Let's say there's a pastry shop called Patisserie across the street from Pat's and Geno's, who make the worlds finest sandwiches. The pastry shop would most likely be a _____ to Pat's and Geno's, because _____ .

Indirect competitor; people can buy food at all three establishments, but the shops use different business models

Replacement competitor; people may choose to go eat at the pastry shop instead of the sandwich shops

Non competitor; they serve different markets

Direct competitor; they're right across the street from each other

19.What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Product

Venture

Compromise

Price

Giveaway

20.Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?

• Because you are advertising the car as relatively affordable.
• Because you are advertising the unique features of the product.
• Because any kind of new product by a company is an example of product differentiation.
• Because the quality of your products is very high.

21.Which of the following types of charts is best used to show cumulative totals?

• Pie
• Stacked Bar
• Line
• Bar

22.What does it mean for a presentation to be audience-centered?

the presentation starts off with audience questions.

the presenter lets the audience members ask questions at the end.

the presenter researches the audience's demographics, needs, motivations and characteristics.

the presentation is centered on the topic.

the presenter assumes what the audience wants to hear.

23.Which graphics are most commonly used in illustration software?

Photographs

Vector graphics

Raster graphics

Bitmap graphics

24.What does Prezi do that other online programs do not do?

Prezi allows you to use the access online.

Prezi allows the users to send their presentations to anyone in the world.

Prezi does not exist.

Prezi allows you to combine motion, zoom and spatial relationships.

25.What does the M in A.I.M. stand for?

Model Your Presentation

Make Your Message Quick

Motivate Yourself

Make Your Message Stick

Make a comment.

26.If one area of your marketing budget is not profitable, what should you do?

Nothing. Just keep on doing what you are doing.

Assess all of your efforts and adjust accordingly

Stop spending in that area altogether

Spend more money in that area

27.Suppose that when preparing the monthly mortgage report, management has also requested that you analyze the data for trends in mortgage loan applications. What would you need to do differently when preparing this analytical report as compared to an informational report?

Avoid making recommendations as to future actions

Draw conclusions based on the review of data

Offer a set of specific detailed action plans

Create surveys to send to mortgage applicants

28.Implementation of the marketing plan should focus on _____.

the group that will review and approve the marketing plan upon completion

the cost of creating the marketing plan

short-term, mid-term, and long-term goals

the profit of your competitors

29.What is a marketing plan?

A program that facilitates sports

An emergency evacuation plan

A well-written business plan that focus on goals, objectives, vision, and the needs of customers

A plan to increase the market value of several companies

30.The 'measurable' part of the SMART acronym means that...

• you keep your objectives focused and specific.
• success of your objectives is quantifiable and can be measured.
• you don't try to get too much done.
• your objectives are grounded in reality.

31.Which form of marketing would be a good strategy for an older target audience?

The Internet and social media

Facebook banners

Fliers at coffee shops

Newspaper marketing

32.Which of the following is an example of a marketing strategy?

Newspaper marketing strategy

Multimedia marketing strategy

All of the answers are correct.

Social media marketing strategy

33.Focus strategy can help create what in your consumers?

Division

New behaviors

Competition

Loyalty

34.Which of these is a good example of focus strategy?

Soft drinks for consumers

Fingernail polish for women

A phone system for small businesses

Neckties for men

35.When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Product Development

Product Discover

Product Differentiation

Product Position

Product Innovation

36.John notices that his click-through rate on his email campaigns has declined steadily over the past two months. What should John do next?

Stop sending emails completely

Review and revise this area of the marketing plan

Double the amount of emails being sent

Nothing, keep sending emails

37.Which of the following is NOT a key marketing metric?

Web traffic sources

SEO keyword ranking

Average purchase value

End action rate

38.Which of the following statements is true about brand value?

Report an Error

Surveys are not a good method for assessing customers' perceptions of brand value.

Investors are not interested in brand value.

Strong, recognizable brand names have high brand value.

Brand value is the same as market share.

39.What is a KPI?

A specific type of metric that measures revenue

A specific type of metric that measures sales

A specific type of metric that measures service

A specific type of metric that measures performance

40.What does a return on investment calculation tell you?

Report an Error

How to spend your money

If your marketing plan is good or not

How much money you made back from your investment in marketing

Your biggest marketing costs