16,

Riders Corp. is an electric scooter brand in the country of Cambria. The brand has been growing at a high rate for many years. However, the brand's sales growth has declined in the current financial year. Riders Corp. decides to use mass advertising to attract customers to its brand again. In this scenario, which of the following types of advertising would best serve Riders Corp.'s purpose?

Multiple Choice

• Interpretive

• Informative

• Influential

• Reminder

• Persuasive

• 17

• Which of the following is a disadvantage of using samples as a consumer sales promotion tool?

  Multiple Choice

• They discourage trial.

• They reduce direct involvement of consumers.

• They incur high cost to a firm.

• They require high creativity.

• They result in a reduction of sales.

• 18

• Which of the following allows a receiver to communicate with the sender and thereby informs the sender whether the message was received and interpreted properly?

  Multiple Choice

• Decoding

• Encoding

• The feedback loop

• Noise

• The communication channel

• 19

• A bakery advertises throughout the year. It boosts its advertising expenditures during Christmas for maximum promotion of its products. Which of the following best describes the bakery's advertising schedule?

  Multiple Choice

• Flighting

• Deceptive

• Continuous

• Cause related

• Pulsing

• 20

• Educating the customer is an opportunity for the marketers to expand the overlap of the benefits they provide with customer requirements.

  Group startsTrue or False