16 - Which of the following statements is true regarding the idea generation stage in the new product development process? a) Customers shouldn't be considered as sources of new product ideas. b) Companies should rely exclusively on a single source for new product ideas. Idea generation aims reduce the number of ideas to small manageable numbers. d) Developing large innovation networks that capture inspiration from every possible source is important Customers/general public should seldom be relied on for new product ideas, Bo brak e)