160 Part Three Business and Public Policy How did the public feel about these proposals? In a 2018 survey, only 37 percent of Americans said that Facebook, Twitter, and other social platforms were not regulated enough, and 14 percent of those polled said they were already regulated too much. While many were worried that a Cambridge Analytica-type incident might occur again, and that personal information was not well protected, they were uncertain if governmental regula- tion was the right answer. Sources: "How Calls for Privacy May Upend Business for Facebook and Google." The New York Times, March 24, 2018, www.nytimes.com; "Facebook Introduces Central Page for Privacy and Security Settings." The New York Times, March 28, 2018, www.nytimes.com; "Facebook Limiting Information Shared with Data Brokers." The Wall Street Journal, March 28, 2018, www.wsj.com; "As Mark Zuckerberg Prepares to Testify , Here's How Washington Could Regulate Silicon Valley." The Wall Street Journal April 9, 2018, www.wsj.com: "The Key Moments from Mark Zuckerberg's Testimony to Congress," The Guardian, April 11, 2018, www.theguardian.com; "No Overwhelming Support for More Online Regulation, Poll Finds," The Wall Street Journal, April 16, 2018, www.wsj.com; "Facebook Gears Up to Lose Money on Political Ads." Ad Age, May 2, 2018, adage.com; "Read Mark Zuckerberg's Prepared Remarks for his Meeting with EU Lawmakers," CNBC, May 22, 2018, www.cnbc.com; and "Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens," The New York Times, March 19, 2018. Discussion Questions 1. Do you believe the government in the United States and other countries) should regu- late Facebook to protect its users' privacy? Why or why not? 2. Do you believe that Facebook's actions so far exemplify working in collaboration with, or in opposition to, government? Why? 3. What elements of the public policy process are seen in this case: public policy inputs, goals, tools, and effects? 4. Of the reasons described in this chapter to justify government regulation: market fail- ure, negative externalities, natural monopolies, and ethical arguments, which reasons are relevant in this case? 5. Since Facebook and other social media platforms are global in nature, is there a need for international regulation to protect consumers' privacy worldwide? If so, what organiza- tion could provide this global regulatory protection? 6. What level of responsibility do individuals who use Facebook and other social media sites have to protect their own personal information? 160 Part Three Business and Public Policy How did the public feel about these proposals? In a 2018 survey, only 37 percent of Americans said that Facebook, Twitter, and other social platforms were not regulated enough, and 14 percent of those polled said they were already regulated too much. While many were worried that a Cambridge Analytica-type incident might occur again, and that personal information was not well protected, they were uncertain if governmental regula- tion was the right answer. Sources: "How Calls for Privacy May Upend Business for Facebook and Google." The New York Times, March 24, 2018, www.nytimes.com; "Facebook Introduces Central Page for Privacy and Security Settings." The New York Times, March 28, 2018, www.nytimes.com; "Facebook Limiting Information Shared with Data Brokers." The Wall Street Journal, March 28, 2018, www.wsj.com; "As Mark Zuckerberg Prepares to Testify , Here's How Washington Could Regulate Silicon Valley." The Wall Street Journal April 9, 2018, www.wsj.com: "The Key Moments from Mark Zuckerberg's Testimony to Congress," The Guardian, April 11, 2018, www.theguardian.com; "No Overwhelming Support for More Online Regulation, Poll Finds," The Wall Street Journal, April 16, 2018, www.wsj.com; "Facebook Gears Up to Lose Money on Political Ads." Ad Age, May 2, 2018, adage.com; "Read Mark Zuckerberg's Prepared Remarks for his Meeting with EU Lawmakers," CNBC, May 22, 2018, www.cnbc.com; and "Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens," The New York Times, March 19, 2018. Discussion Questions 1. Do you believe the government in the United States and other countries) should regu- late Facebook to protect its users' privacy? Why or why not? 2. Do you believe that Facebook's actions so far exemplify working in collaboration with, or in opposition to, government? Why? 3. What elements of the public policy process are seen in this case: public policy inputs, goals, tools, and effects? 4. Of the reasons described in this chapter to justify government regulation: market fail- ure, negative externalities, natural monopolies, and ethical arguments, which reasons are relevant in this case? 5. Since Facebook and other social media platforms are global in nature, is there a need for international regulation to protect consumers' privacy worldwide? If so, what organiza- tion could provide this global regulatory protection? 6. What level of responsibility do individuals who use Facebook and other social media sites have to protect their own personal information