16. Some researchers contend that ethnographic research and content analysis are inherently flawed because they require researchers to get too involved with their research topics and, in the case of ethnographic research, with their research participants, and to make too many subjective judgments. Other researchers contend that such involvement and subjectivity are basic strengths of the methods. Which position do you agree with? Why? 17. Explain the concepts of reliability and validity of measurement. How are reliability and validity related to one another?