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12. Explain the three criteria for drawing causal conclusions from research data. Based on these criteria, to what extent is it correct to draw
12. Explain the three criteria for drawing causal conclusions from research data. Based on these criteria, to what extent is it correct to draw causal conclu- sions from surveys, experiments, ethnographic studies, and content analyses? 13. In experimental research, what roles do the independent and dependent variables play? What does the term conditions of the independent variable refer to?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
