16:30 o '0' n1 50%9 MKS 139 Social Media Marketing Theory Answer A_]l Questions 1. Discuss the ethical considerations in using social media inuencers as part of a firm's marketing strategy. Refer to the Just Spices case study and discuss the type(s) of influencer(s) that align best with the firm's marketing strategy. 2. Outline how consumer tribes differ from the traditional approach of segmenting and targeting consumers. Discuss how tribal consumption challenges established marketing thinking. Provide a specific example to illustrate the key points in your discussion. 3. Identify how practitioners and academics view engagement differently. Discuss what is meant by emotional and behavioural engagement. Illustrate your discussion by providing a specific example for each type of engagement