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17 El objetivo principal de la gestin estratgica a nivel empresarial es: Maximizar las compensaciones riesgo-rentabilidad a travs de la diversificacin. Lograr una posicin de

17 El objetivo principal de la gestin estratgica a nivel empresarial es: Maximizar las compensaciones riesgo-rentabilidad a travs de la diversificacin. Lograr una posicin de bajo costo. Maximizar la diferenciacin de productos y/o servicios. Lograr ventajas competitivas

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