17. If you opt to purchase shares of stock on margin rather than with cash, you will: A. decrease your maximum potential rate of return. B. increase your maximum potential rate of return. C. guarantee yourself a profit. D. eliminate any potential profit. E. have equal rates of return regardless of how the purchase is made 18. The determination of which individual stocks to purchase within a particular asset class is referred to as: A security selection. B. asset allocation C. security analysis D. market timing E.market selection 19. A company that owns income-producing real estate such as an apartment complex or a retail shopping center is called an): A. REIT B. SIPC C. REEF DEAR E. SPIC