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17. In the post-purchase stage of the purchase decision process, the FSR can help by: a. Re-stating the benefits and how they solve the client's
17. In the post-purchase stage of the purchase decision process, the FSR can help by: a. Re-stating the benefits and how they solve the client's needs b. Re-inforce the wisdom of the client's decision c. Initiate follow-up communication d. All of the above e. None of the above 8. The internet is so well-suited to online financial decision making because: a. Everyone uses the internet these days b. High entry and high establishment costs for retailers c. It does not serve as a transaction medium d. It provides perceptual experiences comparable to a printed page e. It is information intensive 9. Marketing research is the process of a. Defining a marketing problem and opportunity b. Collecting and analyzing information c. Recommending actions to improve an organization's marketing activities d. All of the above e. a and b only 0. Motivation can be described as: a. The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world b. An action taken to satisfy a need c. Changes in perceptions, attitudes and behaviour brought about by experience d. All of the above e. None of the above
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