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17 Sales Xavier, Inc. had the following Income Statement for the year ending 2019: Cost of goods sold $200,000,000 40,000,000 $160,000,000 Gross Margin Marketing Expenses
17 Sales Xavier, Inc. had the following Income Statement for the year ending 2019: Cost of goods sold $200,000,000 40,000,000 $160,000,000 Gross Margin Marketing Expenses Sales expenses Promotion expenses General and Administrative Expenses Managerial salaries and expenses for the Marketing function Indirect overhead Net profit before income tax $40,000,000 16,000,000 56,000,000 $4,000,000 24,000,000 Determine the following ratios: a gross margin percentage b. net profit percentage c. operating expense percentage d. net marketing contribution e. marketing return on sales (marketing ROS) f. marketing return on investment (marketing ROI) g. Is Xavier Inc. doing well? Explain your answer. 28,000,000 $76.000.000
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