17) The authors cited statistical evidence that the price elasticity of demand for Royal Crown cola is 1 = 2.4 and the price elasticity of demand for Coke is roughly no = 5.5. Which firm likely has stronger brand loyalty among customers that provides greater potential for monopoly power in the cola market? A) Coke C) Both firms should have identical monopoly power. B) Royal Crown D) We do not have enough information to answer this