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17.(6 points) Your boss believes that increasing acquisition spending from $250 to $450 would increase the retention rate from 75% to 82%. Run some numbers

17.(6 points) Your boss believes that increasing acquisition spending from $250 to $450 would increase the retention rate from 75% to 82%. "Run some numbers" to evaluate the proposed increase in acquisition spending. Is it a good idea? Annual purchases: Discount rate: $360 Retail Margin: 45% 14% Promotional Costs/Yr. $25 Blag

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