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18. Ben & Jerry is a premlum (expensive) brand of ice cream based in USA. Ben & Jerry target clients who have unique flavour preferences

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18. Ben \& Jerry is a premlum (expensive) brand of ice cream based in USA. Ben \& Jerry target clients who have unique flavour preferences and can afford high-end ice cream tastes. When they open their stores in UAE to target same set of customers (preferring unique taste and willig to pay higher prices), this was a growth strategy a) Market penetraiton b) Market development c) Market diversification d) Product development

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