18 Chloe wants to take her family on a vacation. Using a(n) ____, she remembers how much fun they had last year at the local ski resort.

internal information search

cognitive dissonance

evoked set

evaluation of alternatives

external memory search

19 Which management philosophy achieves long-term goals by serving customer needs and wants?

Sales philosophy

Societal philosophy

Production philosophy

Marketing philosophy

Product philosophy

20 Individuals make purchase decisions. This entire process Is part of ____.

evaluation of alternatives

marketing

need fulfillment

consumer behavior

response behavior

21 Which of the following is not an environmental factor?

Production issues

Social trends

Competitors actions

Technological advancements in the industry

Economic factors