18. Goshawks Co. produces an automotive product and incurs total manufacturing costs of $2,600,000 in the production of 80,000 units. The company desires to earn a profit equal to a 10% rate of return on assets of $960,000. Total selling and administrative expenses are $105,000. (a) (b) Calculate the markup percentage, using the total cost concept. (4 pts) Compute the price of the automotive product. (4 pts)