18. In his book, Why Business Matters to God, what does Van Duzer mean by the \"Genesis Model", and how does he contrast this model with the prot maximizing model. Namely, what are the characteristics of the Genesis Model, and how does the Genesis Model View prot? In the Genesis model the customers and employees become the actual ends of the business and it is ran for their welfare. The Genesis model is from God's perspective and places prot in a proper prospective. It focuses on customers and employees instead of the purpose of the enterprise itself