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18. It is estimated that customer lifetime value (CLV) for this group of acquired customers is $773.50. Based on this CLV estimate and the average

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18. It is estimated that customer lifetime value (CLV) for this group of acquired customers is $773.50. Based on this CLV estimate and the average acquisition cost calculated in Q16, what is the acquisition costretention cost ratio for the lawn care company? Calculate in cell C24. (2.5 points) CLV:Customer Acquisition Cost 19. Comment on the CLV: acquisition cost ratio calculated in Q18. Is the ratio acceptable for the lawn care company? Why or why not? Write answer in space below. (2.5 points) 18. It is estimated that customer lifetime value (CLV) for this group of acquired customers is $773.50. Based on this CLV estimate and the average acquisition cost calculated in Q16, what is the acquisition costretention cost ratio for the lawn care company? Calculate in cell C24. (2.5 points) CLV:Customer Acquisition Cost 19. Comment on the CLV: acquisition cost ratio calculated in Q18. Is the ratio acceptable for the lawn care company? Why or why not? Write answer in space below. (2.5 points)

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