181 Apple does address these disturbing is in annual Supplier Responsibility Progress Report Progress has been uneven and limited, but the company has the appearance of corporate Social responsibility. Any reputational damage dom not seem to undermine hinnesos Still, for a company as successful as Apple, the failure to find a permanent solution to recurrent environments and bour issues in its owoche What makes Apple Successful? Apple is not the largest smart phone manufacturer in the world (the increasingly sophisticated Samsung and we are is the most profities profit marstar topped 20% for more than a decade. While its profit has slipped in recent years, it is much higher than is compor The result is a huge cash hoarst. Apple holds more cash than most American Industries combined, and even many countries Apple's sustained competitive advantage is not simply due to innovation, superior design and marketing start of its cortion of the cen contumer electronics supply chain. Apple has effectively created a closed ecosystem, controlling every part of the supply chain from design to retai Disagregating the global value chain enables the most profitable activities, including design finance, marketing and sales to be retained in the home country. The profitable labour intensive activities are given to contractors in developing countries, where wages and conditions are often much poorer, Apple sources most of its components from manufacturers in Asia. The poor working conditions at the bottom of these value chains over to the term "econo Sweatshop According to activist L Qiang of US-based China Labour Watch: Without China, Apple wouldn't be the company it is today. No other country can provide labour so cheaply and make its products so quickly But the interplay between global economic forces and local circumstances Roses challenges for economic security and business accountability, transparency and integy Arm's-length morality In its Supplier Code of Conduct Apple states Apple suppliers are required to provide safe working conditions, treat workers with dignity and respect act fairly and ethically, and use environmentally responsible proctices wherever they make products or perform services for Apple Apple will assesses suppliers compliance with the code and any violations of this Code moyespordile the suppliers Business relationship with Apple, up to and including termination This statement goes a long way in explaining the normative basis on which Apple operates an arms length morality that imposes responsibility on others As Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions Regrettably, workers receive little protection from government or regulatory authorities. Independent trade unions are forbidden in China Labour strikes are legal and un munter-revolutionary though the intencialistes in its Supplier Code of Conduct Apple states Apple suppliers are required to provide sole working conditions, treat works with dy and respect forly and ethical and wronrently reproctice wherever they make products or perform services for Apple will assess is suppliers' complet code and any videos of this code mayores per business relationship with Apple up and including termin This statement goes a long way in explaining the normative basis on which Apple operates an insight that imposes responsibility on others As Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions Regrettably workers receive bere protection from sovernment or regulatory authorities. Independent trade unions are fortiden och labourers are legal and considered counter revolutionary though they often occur in local disputes The result is a degree of labour flexibility that creates a race to the bottom, threatening the most basic tabour standards and environmental standards in worloping countries Ensuring integrity in the global value chain it appears the beauty of Apple's brilliant design unimately rests upon the suffering of workers in electronic sweatshops, where human rights, tabour standards, environmental safety and business Integrity are routinely ignored. These abuses were first brought to Apples attention in 2006. The company has made some efforts to eradicate problems and enforce higher standards However, there is evidence to suggest the intensity of the production regimes being enforced to meet product launches often overwhelms Apple's interventions to advance audit and management systems and improve standards in suppliers factories. Biek working conditions persist throughout much of the electronics supply chain in Asia With Apple's vast cash reserves the obvious question is why doesn't at resolve these problems once and for all the answer is that to a significant degree oplens held hostage by the capital markets to control costs and feels compelled to disgorge tens of ions of dollars in dividends and share buybacks or face the wrath of the bedge funds. The laser focus is on Apple's share price, not the welfare of its contractors employees. The future innovative capacity (and ethical principles) of Apple are in jeopardy when volle creation becomes defined as volue extraction, Boards focus solely upon returning cash to shareholders who never provided the cash to develop the company in the first place. As the market leader and the most successful consumer electronics company in the world, Apple has a particular responsibility to ensure the integrity and responubility of its value chain TTTT PA XDORFITT MacBook Pro Apple does address these disturbing issues in its annual Supplier Responsibility Progress Report Dropress has been en and litet but the concrete the appearance of corporate social responsibility. Any reputational damage does not seem to undermine financial results Stillfor a company as successful as Apple, the failure to find a permanent solution to recurrent environmental and labores in its blachan is not What makes Apple Successful? Apple is not the largest smart phone manufacturer in the world the increasingy sophisticated Samsung and Huaweare is the most prom. topped 20 for more than a decade. While its profit has slipped in recent years, it is much higher than its competitors. The result is a huge cash hoard. Apple holds more cash than most American industries combined, and even many countries Apple's sustained competitive advantage is not simply due to innovation, superior design and marketing is also a result of domination of the advanced consumer electronics supply chain. Apple has effectively created a closed ecosystem, controlling every part of the supply chain from design to real Disaggregating the global value chain enables the most profitable activities, including design, finance, marking and sales to be retained in the home country. The less profitable labour-intensive activities are given to contractors in developing countries, where wages and conditions are often muth poorer Apple sources most of its components from manufacturers in Asia. The poor working conditions at the bottom of these value chains gave rise to me term "ectronics sweatshop" According to activist LI Qlang, of US-based China Labour Watch Without China, Apple wouldn't be the company it is today. No other country can provide labour so cheaply and make is products so quicky. But the interplay between global economic forces and local circumstances poses challenges for economic security, and business accountability, transparency and integrity, Arm's-length morality units Supplier Code of Conduct, Apple states: ople suppliers are required to provide sofe working conditions, treat workers with dignity and respect, act fairly and ethically, and use environmentally responsible practices wherever Hey make products or perform services for Apple Apple will assess its suppliers' compliance with this code and any violations of this Code may Mopardize the supplier's business Jationship with Apple up to and including termination is statement goes a long way in explaining the normative basis on which Apple operates an arm's length morality that imposes responsibility on others Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions rettably, workers receive little protection from government or regulatory authorities. Independent trade unions are forbidden in China Labour Strices are legal and cida MacBook Pro Question Q2. If you were the CEO of Apple and you want to have an ethical and green strategy, what actions/strategies you could have made? Do you think this paffect apple's main edge? (5 marks) TTTT XODOTT-- Macbook Pro C B Questions Q1.b From your understanding of the above incident, do you think Apple is a socially responsible company? And why? 12.5 mars DI R 1 Y S Y C 3 B 1 3 5 36 Command response. uestion 4 Q1.a Evaluate Apple's corporate strategies? Explain and reflect. (2.5 marks) TTTT Paragraph : Arial 3 (12pt) T DOO T T Mashups - @ HTML CSS Path:p A Moving to another question will save this response. MacBook Pro 4 181 Apple does address these disturbing is in annual Supplier Responsibility Progress Report Progress has been uneven and limited, but the company has the appearance of corporate Social responsibility. Any reputational damage dom not seem to undermine hinnesos Still, for a company as successful as Apple, the failure to find a permanent solution to recurrent environments and bour issues in its owoche What makes Apple Successful? Apple is not the largest smart phone manufacturer in the world (the increasingly sophisticated Samsung and we are is the most profities profit marstar topped 20% for more than a decade. While its profit has slipped in recent years, it is much higher than is compor The result is a huge cash hoarst. Apple holds more cash than most American Industries combined, and even many countries Apple's sustained competitive advantage is not simply due to innovation, superior design and marketing start of its cortion of the cen contumer electronics supply chain. Apple has effectively created a closed ecosystem, controlling every part of the supply chain from design to retai Disagregating the global value chain enables the most profitable activities, including design finance, marketing and sales to be retained in the home country. The profitable labour intensive activities are given to contractors in developing countries, where wages and conditions are often much poorer, Apple sources most of its components from manufacturers in Asia. The poor working conditions at the bottom of these value chains over to the term "econo Sweatshop According to activist L Qiang of US-based China Labour Watch: Without China, Apple wouldn't be the company it is today. No other country can provide labour so cheaply and make its products so quickly But the interplay between global economic forces and local circumstances Roses challenges for economic security and business accountability, transparency and integy Arm's-length morality In its Supplier Code of Conduct Apple states Apple suppliers are required to provide safe working conditions, treat workers with dignity and respect act fairly and ethically, and use environmentally responsible proctices wherever they make products or perform services for Apple Apple will assesses suppliers compliance with the code and any violations of this Code moyespordile the suppliers Business relationship with Apple, up to and including termination This statement goes a long way in explaining the normative basis on which Apple operates an arms length morality that imposes responsibility on others As Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions Regrettably, workers receive little protection from government or regulatory authorities. Independent trade unions are forbidden in China Labour strikes are legal and un munter-revolutionary though the intencialistes in its Supplier Code of Conduct Apple states Apple suppliers are required to provide sole working conditions, treat works with dy and respect forly and ethical and wronrently reproctice wherever they make products or perform services for Apple will assess is suppliers' complet code and any videos of this code mayores per business relationship with Apple up and including termin This statement goes a long way in explaining the normative basis on which Apple operates an insight that imposes responsibility on others As Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions Regrettably workers receive bere protection from sovernment or regulatory authorities. Independent trade unions are fortiden och labourers are legal and considered counter revolutionary though they often occur in local disputes The result is a degree of labour flexibility that creates a race to the bottom, threatening the most basic tabour standards and environmental standards in worloping countries Ensuring integrity in the global value chain it appears the beauty of Apple's brilliant design unimately rests upon the suffering of workers in electronic sweatshops, where human rights, tabour standards, environmental safety and business Integrity are routinely ignored. These abuses were first brought to Apples attention in 2006. The company has made some efforts to eradicate problems and enforce higher standards However, there is evidence to suggest the intensity of the production regimes being enforced to meet product launches often overwhelms Apple's interventions to advance audit and management systems and improve standards in suppliers factories. Biek working conditions persist throughout much of the electronics supply chain in Asia With Apple's vast cash reserves the obvious question is why doesn't at resolve these problems once and for all the answer is that to a significant degree oplens held hostage by the capital markets to control costs and feels compelled to disgorge tens of ions of dollars in dividends and share buybacks or face the wrath of the bedge funds. The laser focus is on Apple's share price, not the welfare of its contractors employees. The future innovative capacity (and ethical principles) of Apple are in jeopardy when volle creation becomes defined as volue extraction, Boards focus solely upon returning cash to shareholders who never provided the cash to develop the company in the first place. As the market leader and the most successful consumer electronics company in the world, Apple has a particular responsibility to ensure the integrity and responubility of its value chain TTTT PA XDORFITT MacBook Pro Apple does address these disturbing issues in its annual Supplier Responsibility Progress Report Dropress has been en and litet but the concrete the appearance of corporate social responsibility. Any reputational damage does not seem to undermine financial results Stillfor a company as successful as Apple, the failure to find a permanent solution to recurrent environmental and labores in its blachan is not What makes Apple Successful? Apple is not the largest smart phone manufacturer in the world the increasingy sophisticated Samsung and Huaweare is the most prom. topped 20 for more than a decade. While its profit has slipped in recent years, it is much higher than its competitors. The result is a huge cash hoard. Apple holds more cash than most American industries combined, and even many countries Apple's sustained competitive advantage is not simply due to innovation, superior design and marketing is also a result of domination of the advanced consumer electronics supply chain. Apple has effectively created a closed ecosystem, controlling every part of the supply chain from design to real Disaggregating the global value chain enables the most profitable activities, including design, finance, marking and sales to be retained in the home country. The less profitable labour-intensive activities are given to contractors in developing countries, where wages and conditions are often muth poorer Apple sources most of its components from manufacturers in Asia. The poor working conditions at the bottom of these value chains gave rise to me term "ectronics sweatshop" According to activist LI Qlang, of US-based China Labour Watch Without China, Apple wouldn't be the company it is today. No other country can provide labour so cheaply and make is products so quicky. But the interplay between global economic forces and local circumstances poses challenges for economic security, and business accountability, transparency and integrity, Arm's-length morality units Supplier Code of Conduct, Apple states: ople suppliers are required to provide sofe working conditions, treat workers with dignity and respect, act fairly and ethically, and use environmentally responsible practices wherever Hey make products or perform services for Apple Apple will assess its suppliers' compliance with this code and any violations of this Code may Mopardize the supplier's business Jationship with Apple up to and including termination is statement goes a long way in explaining the normative basis on which Apple operates an arm's length morality that imposes responsibility on others Apple shifts the burden of cost and production, its suppliers make the labourers carry the burden through low wages and unsafe conditions rettably, workers receive little protection from government or regulatory authorities. Independent trade unions are forbidden in China Labour Strices are legal and cida MacBook Pro Question Q2. If you were the CEO of Apple and you want to have an ethical and green strategy, what actions/strategies you could have made? Do you think this paffect apple's main edge? (5 marks) TTTT XODOTT-- Macbook Pro C B Questions Q1.b From your understanding of the above incident, do you think Apple is a socially responsible company? And why? 12.5 mars DI R 1 Y S Y C 3 B 1 3 5 36 Command response. uestion 4 Q1.a Evaluate Apple's corporate strategies? Explain and reflect. (2.5 marks) TTTT Paragraph : Arial 3 (12pt) T DOO T T Mashups - @ HTML CSS Path:p A Moving to another question will save this response. MacBook Pro 4