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-5- 18. The objective of understanding cross-cultural differences is to A) develop effective targeted marketing strategies to use in each foreign market of interest B) be informed as good citizens C) fulfill a societal marketing aspect D) be considered a global company E) fulfill their social responsibilities 19. A(n) marketing strategy stresses the similarities among consumers worldwide and sells the same product using the same positioning approach and communications globally. A) diverse B) international C) global D) comprehensive E) localized CHK in marketing activities that attempt to reach, inform, and persuade consumers