1946-1964 Baby Boomers

1965-1983 Gen X or the Busters

1984-2002 Gen Y or the Millennials

2003-Current Gen Z or the Digital Generation

Address the following:

• How do electronic and Internet marketing support the Integrated Marketing Communications (IMC) objectives? Provide references.
• List the types of electronic marketing you would use if you were to try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z.
• Evaluate advertising and marketing research and its role in building marketing strategy. Provide references.