• In 1983, the market shares for soap were Procter & Gamble with 37.1%, Lever Bros. with 24%, Dial with 15%, Colgate Palmolive with 6.5%, and all other with 17.4%. By 1991, the market shares for soap were Lever Bros. with 31.5%, Procter & Gamble with 30.5%, Dial with 19% Colgate-Palmolive with 8%, and all others with 11%.

  1. Suppose you are making a report for Procter & Gamble displaying their share of the market along with the share of other companies for the years 1983, 1991, and the latest figures. Using Excel, produce graphs for the market shares of personal soaps for each of these years. For the late figure data, assume that the "all others" total is about $119 million. What do you observe about the market shares of the various companies by studying the graphs? In particular, how is Procter & Gamble doing relative to previous years?