Question
1995 AMF became the largest bowling chain in the United States. What types of strategic changes are needed to grow American Bowling based on the
1995 AMF became the largest bowling chain in the United States. What types of strategic changes are needed to grow American Bowling based on the current environment? Examples include new products for current markets; new markets for current products; more current products to current markets (market penetration); new products for new markets.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
