1.A company claims its weight-reduction drug causes a weight loss of 10 pounds in seven days with no exercise. The company creates 30-minute infomercials explaining the benefit of this drug. The infomercial provides a 1-800 phone number for interested customers. This is an example of:

A kiosk

DRTV

Direct Mail

Catalogue

2.A company manufacturing beauty products decides to sponsor an event called the Genie Awards, which is organized by the Academy of Canadian Cinema and Television. This is an example of:

Product placement

Mass marketing

Entertainment sponsorship

Press release

Ambush marketing

3.FedEx, with its tagline "When your package absolutely, positively has to get there overnight," promises to deliver goods overnight for its customers faster than their competitors. This is an example of:

Media planning

Narrowcasting

Unique selling proposition

Psychographics

4.Which of the following refers to the process of evaluating and selecting the media combination that will deliver a compelling message to the intended target audience?

Media buying

Media planning

Account management

GRPs

5.Elle magazine has a Canadian circulation of 566,000. PMB reports that they have an average of 3 readers per copy.

What is the National readership of Elle magazine?

5,666,000

566,000

1,698,000

1,132,000

6.There are many influences when buying radio such as daypart, seasonality and volume. If the media buyer was looking at buying a radio campaign based on certain days of the week as they knew the target was more engaged with their product on the weekend the media company would be buying based on?

Vertical rotation

Seasonal plan

Horizontal rotation

Run of house

7.Fresh Water Inc. is a local water distributer in Northern Ontario. They have decided to create a television campaign to build awareness of their water brand. They realize that they need to purchase local advertising and have to negotiate with each of the individual stations. This is an example of:

National reach plan

Spot advertising

Online advertising

Specialty network

8.A dating company decides to create an experiential event where they do a speed dating event at a volleyball tournament. What is a likelydisadvantageof using this experiential marketing strategy to promote their product?

Ability to measure ROI

Public image enhancement

Reach a targeted audience

Face to face engagment with the customer

9.Honda wants to promote their new minivan to build awareness of the 2021 model that has a new pop up seat. Honda decides to partner with the hit TV sitcom 'Big Bang Theory' and have the new Honda minivan written into the script where the actors will travel in the Honda minivan in an episode where they all take a road trip. This is an example of:

Community relations

Product seedling

Branded content

Press release

10.A company specializes in home security. They need to provide a strong emotional connection to the client with visual demonstration of the product including some product details alongside a large reach to those who love technology and new innovative products. Based on the advantages and disadvantages of different media channels, which would be the best medium for them to advertise their new product?

Sponsorship

TV

Radio

Outdoor

Newspaper