1.A competitive analysis of Starbucks entering new markets includes all of the following EXCEPT:

A.

the positioning of Burger King selling

coffee drinks.

B.

McDonald s new store format in Saudi

Arabia.

C.

the number of new coffee drinkers in the

United States every year.

D.

espresso drinks being offered by Dunkin

Donuts.

1.Let s say

that a company conducts research by manipulating the environment in some way

for a group of consumers or research participants and then examines the

differences in outcomes between the group for which the environment was

manipulated and a group for which the environment was not manipulated. What

type of research has the company conducted?

A.

Experimental research

B.

Qualitative data research

C.

Conjoint analysis

D.

Quantitative data research

E.

External secondary research

1.The

delicate dishes served at an exclusive Thai restaurant in Boston,as well

as itsexotic ambiance, tweakthe balance inthe mind of the

diners toward ___________________.

A.

higher involvement

B.

emotional decision-making

C.

satisfacing as a rule to stop searching

for their choice of dish

D.

cognitive dissonance

1.The phase

3 of consumer decision-making?post-purchase process?for a high-involvement

shopper is best described as:

A.

reevaluating the purchase little or not at

all.

B.

reevaluating the purchase to a significant

extent and likely to have buyer s remorse.

C.

reevaluating the purchase only moderately

unless switching brands.

D.

evaluating self as astounded or

disappointed.

1.Tocreate

powerful value propositions, companies should ________________.

A.

approach marketing research without

preconceptions

B.

adopt customer delight as the key goal of

marketing strategy

C.

tapinto their core competencies to

match customer expectations

D.

All of the above.

E.

Only A. and C.

1.The

relationships between geography, demographics and lifestyles are illustrated

by___________________

A.

The difficulties marketers face to find accurate

classifications of consumers

B.

The persistent association between cities

and poverty

C.

Nielsen's PRIZM classification of the

American consumer

D.

SRI's VALS classification of the American

consumer

1.When

Apollo Foods decided to develop healthy chocolates for the American

market,they entered the framework for marketing strategy making through

the _________________stage.

A.

outcomes

B.

product

C.

marketing strategy formation

D.

marketing mix

1.Promotion

tools can be categorized using the

followingdimensions:_____________________________

A.

premium,valueand economy

B.

message impact, and costs

C.

digital and traditional

D.

reach and frequency

E.

how individualized the message can be, and

whether information flows one- or two-way