1a. Identify whether your product will be a modification of an existing product in your company's product mix or the development of a new product. Explain why it falls into that category. Make sure to demonstrate that you understand the concepts of line extension and product modification.

1b. If the product is an extension of one in your company's current product mix, determine the type(s) of modifications that will be performed.

1c. If the product is a line extension, how will this new line effect the other products offered?