1.A manager for an international chemical company said that very few new products in her company were successful. What would you advise the manager to do to help increase the company's success rate? 2.How might businesses use the Internet to identify untapped customer needs through open innovation? What do you see as the major advantages and disadvantages of the open innovationapproach? 3. Why do organisations experience resistance to change? What techniques can managers use to overcome resistance? 4.How do large-group interventions differ from OD techniques such