1a) over the past 6 months Rubber Ducky Factory Inc. has spent $5,000 on freelance writers for blog posts. These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Our rubber ducks have a COGS of $1 each, and sell for $2.50. what is the Gross Revenue.

b) When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

1. Websites are hosted on a server and each of these servers has its own unique IP address. What does the 'IP' stand for?

2. Which are the first steps you should consider when constructing an online business strategy?

3. Where does the domain name of a website primarily sit?

4. When planning your website, what is one of the key things you should consider?

5. When you're building a business website, what purpose does a server have?

6. When looking to advertise a new business online, what is one of the major benefits of display ads?

7. What is the term we use to describe how search engines categorise each piece of content?

8. When using a search engine, what is the name of a word or phrase somebody types to find something online?

9. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?