Question
1.A tangible product that a consumer can identify with their senses is called a ......................... 2.A bundle of physical, service and symbolic attributes designed to
1.A tangible product that a consumer can identify with their senses is called a
.........................
2.A bundle of physical, service and symbolic attributes designed to satisfy a consumer is
called a ............................................
3.When purchased, a car or truck is regarded in marketing as a .......................
.....................................
4.How has Walmart fought back againstAmazon's online presence in Canada?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
