1a) Why did Frito-Lay reformulate its chips by using cottonseed oil and new frying technologies to create better-tasting, crispier, and crunchier chip? A. to revive the brand from a declining market B. to remain competitive in a mature market C. to develop a higher margin premium product D. because they needed to differentiate in a growth market E. for a planned obsolescence strategy 1b) Frito-Lay's reformulation of several of its brands of potato chips to improve taste is an example of A. feature improvement. B. repositioning. C. new product development. D. quality modification. E. an increase in pomotions