1.According to Porter, the competitive strategy that reflects the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service is called

a. competitive scope.

b. differentiation.

c. concentration.

d. diversification.

e. lower cost.

2. If a firm sees that it has opportunities to expand both its profits and its current market share, it should implement:

a. its competitive scope.

b. its differentiation strategy.

c. its competitive strategy.

d. its diversification strategy.

e. all of the above.