Question
1.African American Market What is the spending/buying power of the African-American market? What are the trends in age distribution, households, income and education? What are
1.African American Market
What is the spending/buying power of the African-American market?
What are the trends in age distribution, households, income and education?
What are the important buying /shopping behavior characteristics of this market?
Brand Loyalty, interaction with social media, product categories?
What are the recommendations for Marketing to African-Americansrelated to advertising? Hiring, reliance on recommendations?
How important is it to address African American consumers in ways that directly impact their lives?
What are the marketing characteristics of African American consumers?
What are the characteristics of African American Millennials, their interests and concerns?
Recommendations for Marketing to Young African Americans?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
