1.Al-Aseel is a Pakistani based company (head office in Multan) engaged in exporting, trading and supplying of Ghee and different types of oil (Many countries) around the world. Al-Aseel is offering products to local consumer as well. Al-Aseel claims that their products and brand is most trusted among this industry as they focus on clients, by sharing their technical issues and needs. The Company is one of the oldest and trusted exporters of Ghee and oil products with the ability to manage quality control. Main customers: Main customers of Al-Aseel are Saudi Arabia, UAE, Spain Canada, United Kingdom, Qatar, Honk Kong, China, Singapore, Indonesia, Malaysia, India, Turkey and bordering countries. Main Products are Pure Ghee, Vegetable Ghee, Extra Virgin Olive Oil, Pomace Olive Oil, Tahina, Butter, Canola Oil, Sunflower Oil and Corn Oil. Key Departments: Agri Cultivation, Ingredient experts, finance, marketing, supply chain management, quality control departments, customer services, logistics, IT, HR and R&D. Plans for Expansions and Challenges Al-Aseel top management has analyzed and has decided to grow their business in same filed. Al-Aseel wish to be in market (Rather just to trade with industry) by launching their own fancy stores. So, to deal with direct customer in their own stores rather just to supply. Marketing team believes this would be a good attempt to grow business along with direct promotions and advertisement of the brand. This would not be an easy task since, competition from Turkey and middle east is high. Al-Aseel has targeted three countries for newly planned stores, Indonesia, Japan, United Kingdom. Countries with description? Turkey: High culture differentiation, low flexibility, high political control, no experience, many competitors, high transportation cost Dubai: High culture difference, High flexibility, High Diversity, Low political control, low experience, low transportation cost. Spain: High Cultural differentiation, High Flexibility, normal Political control, multiple tourist places, medium experience, Higher transportation cost From above mentioned scenario, being a management expert/Analyzer, 1) would you recommend Al-Aseel to enter in above mention countries? 2) which stage of internationalization would you recommend for Al-Aseel in above given countries? With reason