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1.As a personal list, develop a list (try for 10 each) of your needs and wants. How are they different? What appeals on the part
1.As a personal list, develop a list (try for 10 each) of your needs and wants. How are they different? What appeals on the part of companies seem to get your interest and attention? What do you think would be the most successful way for a company to appeal to you if you were considering the purchase of (1) a computer, (2) a car, (3) a college education, and (4) a soft drink? What primary need and or want would the appeal be directed toward? How could the company form a relationship with you based om your needs or wants? Give an example.
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