1.Attitude formation is based on cognitive and affective factors

A . True

b. False

2.all of the following is a characteristic of attitude except:

A. Favorability

b. Confidence

c . Exposure

3.when consumers evaluation regarding brand is positive on one aspect and negative on the other is which attitude characteristic

A . Accessibility

b. Ambivalence

c. Persistence

4.attitudes related to buying new family home or deciding on which college to join are examples of :

A. Neither of the above

b. Attitudes based on peripheral route to persuasion

c. Attitudes based on high consumer efforts

5.which of the following is not an example of congitive foundation attitude:

A. Affective response

B. Values driven attitude

c. Reasoning by analogy

6.According to the TORA model , behavior is determined by:

A. All the above

b. Attitude towards the product or brand

c. Subjective norms

7.thoery of planned behavior adds one dimension where consumers perceive they have control

true or false

8.consumers attitude are influnced by the communication source and the message itself

true/false

9.which of the following is technique used by marketers to influnce consumers emotions to form thier attitude

A. Using attractive models as a communication source

B. All the above

c. Using emotional appeals and emotional contagion