Question
1.(a)What is PR and in what ways does it differ from other elements of the promotional mix?(20 marks) (b)why is Vital marketing useful to the
1.(a)What is PR and in what ways does it differ from other elements of the promotional mix?(20 marks)
(b)why is Vital marketing useful to the marketer?Provide an example of a viral campaign and outline its benefits to the marketer.(20 marks)
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
