1-Based on the following selected product description with its correspondence modification answer the following and cite your sources.

Selected product: Budweiser

New product: Natural Kombucha beer

Modified ingredient: Kombucha (Kombucha can be flavored with fruits, and flowers, giving it a fruity flowery flavor to the beers)

Reason for the modification: health benefits; it replenishes the body with good gut bacteria, strengthens the immune system, and also helps in alleviating hangovers.

Answer the following:

1. Product Identification and a brief description of the company (include the description of your product and features and benefits)
2. The strategy behind the plan
3. Situation Analysis (This is the section heading, which includes an introductory paragraph)
4. Market Summary (why is there a need for the product)
5. SWOT Analysis
6. Direct and Indirect Competition