1)Based on the results of the KCON 2012, do you think the CJ E&M should organize KCON 2013? If your answer is yes, please discuss where it should be, which artists should be invited, what the ticket prices should be.

2) About the Bibigo Restaurants: What type of adjustments to their marketing strategy (mainly the 4Ps) need to be made so that they can become as wide-spread as other major restaurant chains like PF Chang's, Olive Garden, and Chili's