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1.Bernards, a local furniture company, target markets to college students with apartments and households of young people purchasing their first furniture items. If you worked
1.Bernards, a local furniture company, target markets to college students with apartments and households of young people purchasing their first furniture items.
If you worked for Bernards, what media would you use for your advertising campaign? What would be the format and content of your messages? Explain thoroughly, use specific examples, and justify your answers. Should Bernards use continuous, flighting, or pulsing advertising schedule? Why?
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