Question
1.Briefly explain the changes in the world economy that forced companies to be involved in global marketing. 2.Vivo, a producer of mobile phones is looking
1.Briefly explain the changes in the world economy that forced companies to
be involved in global marketing.
2.Vivo, a producer of mobile phones is looking forward for an opportunity to export its product to less developed countries (LDCs). Vivo asks its export manager to study the potential of any LDCs that are suitable to be targeted. The export manager realised that there are some misconceptions about the LDCs market. Explain these mistaken assumptions in detail.
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
