Question
1.Can Marley Simpson reengineer its mobikes to appeal to a larger market while retaining the brands' image? 2.What should Marley, Simpson do to clarify its
1.Can Marley Simpson reengineer its mobikes to appeal to a larger market while retaining the brands' image?
2.What should Marley, Simpson do to clarify its strategic direction for the mid and long-term?
3."Catering to the lower-end commuter would amount to diluting the Marques associations and brand image". Why and why not?
4."One Marley has decided to go the niche way, the company must work, hard to own that area and expand the appeal of its bikes". Do you agree? Why and why not?1.Can Marley Simpson reengineer its mobikes to appeal to a larger market while retaining the brands' image?
2.What should Marley, Simpson do to clarify its strategic direction for the mid and long-term?
3."Catering to the lower-end commuter would amount to diluting the Marques associations and brand image". Why and why not?
4."One Marley has decided to go the niche way, the company must work, hard to own that area and expand the appeal of its bikes". Do you agree? Why and why not?
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Tort Law Responsibilities And Redress
Authors: John C. P. Goldberg, Leslie Kendrick, Anthony J. Sebok, Benjamin C. Zipursky
5th Edition
1543806805, 978-1543806809
