1.Choose a shoe brand you are familiar with and describe it briefly (this can be any type of shoe).Then dentify how your product would be assessed based on the following concepts (as questioned).

a.What shoe brand/model are you focusing on?

b.(5 points) On what level on Maslow's Hierarchy of Needs does your shoe brand belong? Why?

c.(5 points) What are the manifest motives for buying/using your product?

d.(5 points) What are the latent motives for buying/using your product?

e.(5 points) Using 3 adjectives or less, what is your shoe's personality?

f.(5 points) Does your shoe brand arouse emotion, or suppress it?Why?

**Approximate Suggested Length