Question
1.Coca-Cola markets an astonishing 2800 different beverages. Not all these beverages are available for sale in all areas, and certainly there is no retailer that
1.Coca-Cola markets an astonishing 2800 different beverages. Not all these beverages are available for sale in all areas, and certainly there is no retailer that offers all 2800. What marketing decisions does the retailer need to make when deciding which of those 2800 to stock on its shelves? How can the distributor (the bottler) help the retailer with this decision?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
