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1Comment on the factors leading to the success of the Element. Include Honda's platform strategy as well as any other aspects of the new products
1Comment on the factors leading to the success of the Element. Include Honda's platform strategy as well as any other aspects of the new products process that you feel are relevant.
In your answer, try also to work out what the PIC might have been for the Element.
What tangible benefits resulted from bringing in the "voice of the customer"?
What could be learned from this case for firms in industries other than automobile manufacture?
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