Question
1.Companies commonly use loyalty programs as a method of generating Customer Relationship Management (CRM) databases.Using the Air Miles program as an example, answer the following
1.Companies commonly use loyalty programs as a method of generating Customer Relationship Management (CRM) databases.Using the Air Miles program as an example, answer the following questions.
Based on the information that customers must provide when joining the program, list and explain two types of CRM data that Air Miles collects through program registration.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
