1.Companies should operate under the assumption that crises will occur because of the following except

Select one:

a. To minimize and correct damage to victims

b. To avoid responsibility of bearing lost

c. To avoid excessive reputation loss

d. Companies should excel at all stages of crisis management

2. Audience analysisdoes not mean 'grandstanding' or 'kowtowing' to a public. Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation.

Select one:

True

False

3. Thepre-crisisphase is concerned with prevention and preparation which involve

Select one:

a. Looks for ways to better prepare for the next crisis and fulfils commitments made during the crisis phase

b. Creating a crisis management plan andcrisis management team to prepare for possible crisis situations within the business.

c. Management team response and action facing with crisis

d. Quickness and accuracy action to ensure that crisis can be managed deliberately.

4. The news media are drawn to crises and are a useful way to reach a wide array of publics quickly.So it is logical that crisis response research has devoted considerable attention to media relations.

Select one:

True

False

5. The crisis stage includes the following actions

Select one:

a. Relief, recovery, rehabilitation

b. Mitigation, response, development

c. Response, recovery, development

d. Preparedness, mitigation, prevention

6. Followings are the post crisis recovery guide that can have a positive effect on an organization's long reputation, except

Select one:

a. Conduct a crisis post-mortem debrief and analysis. Include detailed analysis of the organization's social media engagement and sentiment.

b. Follow through on any promises made to the public, employees, other stakeholders and pros. Proactively communicate those actions and follow up.

c. Build confidence in leadership because leader may have to hide the real facts so that the society can be remained calm.

d. Communicate to rebuild any damaged relationships. Identify all key audiences who should know about progress being made, including customers or members, employees, shareholders and, if needed, regulatory or accrediting agencies.

7. Crisis characteristics comprise of

Select one:

a. The element of intensity, insufficient information, the slow phase of event, forcing environment

b. The element of surprise, intense scrutiny, insufficient information, the quick phase of event

c. Forcing environment, surprising, intensity, the quick phase of event

d. The element of surprise, tension, sufficient information, the slow phase of event

8. During the pandemic crisis of Covid-19, the health director general Datuk Hisham Abdullah always appears in the press conference for the following reason, except

Select one:

a. To announce conditions to movement control order (MCO)

b. Addresses each of the questions by journalists with tact and consideration

c. Provide the latest statistics of infections and recoveries from the virus.

d. Provide updates on the Covid-19 pandemic in the country.

9. Why it is crucial for the authority to declare conclusion of investigation of covid-19 in Malaysia?

Select one:

a. Provides important data for vaccine development purpose and declaring covid-19 patient details

b. To declare the exact treatment to covid-19 patients and controlling their movement

c. Provide evidence covid-19 can be cured.

d. Provides valuable data that can be used to implement control and preventive measures

10. During the crisis response stage, you will likely be pressed for time. In these tense moments, rereading your written crisis communications is essential.

Select one:

True

False

11. What are the roles of public relation officer?

Select one:

a. Auditing production, keeping on the lookout for any unsafe behaviour or breaks in regulations.

b. Responsible for allpublicizingstrategies and makes key decisions regarding product distribution, budgeting, branding, and trades.

c. DevelopingPRstrategies and campaigns. Preparing press releases, keynote speeches and promotional material. Building positive relationships with stakeholders, media and thepublic.

d. Coordinates and participates in the investigation of incidents, accidents and near misses, audit and conduct Review Contractor Risk Assessment.

12. Social Ageencompasses bothsocietaland technological changes succeeding the InformationAge.

Select one:

True

False

13. In the emerging Social Age, companies are more likely generating predictable media exposure due to the shrinking options in mass advertising

Select one:

True

False

14. TheInformation Age(also known as the ComputerAge, DigitalAge, or New MediaAge). Following are the affect of information age to our lives, except

Select one:

a. Creates a knowledge-based society surrounded by a high-tech global economy

b. Information age focus on social interaction, therefore it boost online relationship, collaborating and sharing

c. Allow individuals to explore their personalized needs.

d. Changes in tradition and also in the mood of dressing.

15. 1.Conversations in a ______ are probably more formal than talking in a ______.

Select one:

a. Business context; society context

b. Society context; business context

c. Business context; casual context

d. Casual context; busines context

16. Negotiation skills are qualities that allow two or more parties to reach a compromise. Which of the following represent the right moves of communication skills and negotiation that would lead to effective negotiation?

Select one:

a. Ability to listen and understand -> ability to articulate and present ideas logically-> ability to argue->ability to talk and converse effectively with people -> effective negotiation.

b. Ability to articulate and present ideas logically-> ability to listen and understand -> ability to argue->ability to talk and converse effectively with people -> effective negotiation.

c. Ability to articulate and present ideas logically-> Ability to listen and understand -> ability to talk and converse effectively with people -> ability to argue -> effective negotiation.

d. Ability to listen and understand -> ability to talk and converse effectively with people-> ability to articulate and present ideas logically-> ability to argue -> effective negotiation

17. People try to avoid negotiation because _____

Select one:

a. The other party is unknown.

b. High possibility of rejection and failure

c. They do not know what the other negotiator thinking of.

d. They don't have any relationship with the other negotiator

18. Followings are negotiation mistakes that you should avoid, except

Select one:

a. Making assumption

b. Rush

c. Take things personally

d. Knowing how to close the deal

19. Quality of good negotiator includes

Select one:

a. Lack of inhibition

b. Patient and listen

c. Persistent

d. All of above

20. During a crisis, customers, employees, local communities, and other stakeholders will ________

Select one:

a. Updating blogger

b. Demand information

c. Seek unpredictably rumours

d. Reported to social media

21. The crisis management plan acts as the _________ to deal with crisis that

Select one:

a. Digital make up

b. Reputation back up

c. Sophisticated response

d. Operational procedures

22. Once crisis communication teams have planned their messages, they must act _____

Select one:

a. Take time till the team is ready to communicate.

b. Under significant time pressures to compose them.

c. Quickly and do not wait for crisis management plan.

d. Bravely and fearless

23. Followings are the right responses to external complaint, except

Select one:

a. Use as many channels as possible

b. Avoid heavy headedness

c. Respond quickly

d. Respond with credential

24. During the crisis it is important to

Select one:

a. Communicate directly with affected constituencies

b. Communicate early and often

c. All of above

d. Make plans to avoid another crisis immediately

25. Acrisis is defined as a significant threatto operations that can have negative consequences if it's not handled properly. Covid-19 pandemic crisis has created few threats to business such as __________

Select one:

a. All of above

b. Financial lost, reputation lost, business expansion

c. Sales increment, employees retrenchment, boost profit

d. Financial lost, disruption of business chains, reputation lost

26. Negotiationskills areimportantin both informal day-to-day interactions and formal transactions

Select one:

True

False

27. Negotiationis about compromise not setting up barriers that need defending, ifyou donot want to compromise then don't bothernegotiating

Select one:

True

False

28. It is vital to adapt your public relation messages to Information Age but not Social Age communication channels.

Select one:

True

False

29. Economic Responsibility is a corporate activity comply with high ethical and legal standards

Select one:

True

False

30. Social responsibility defined as companies give back, serve, and meet the social interests of their communities

Select one:

True

False