1.Compare and contrast top-down budgeting with bottom-up budgeting.

2.Describe when advertisers should use the percentage of sales and industry averages methods for budgeting

3. Describe when advertisers should use the objective-and-task and stage-based spending methods for budgeting.

4. Describe and explain the factors that contribute to proper budget allocation and timing.

5. Explain the concept of Share of Voice and it's importance to the budgeting process.

6. Explain the concept of ROI and it's importance to the budgeting process