Question
1.Complete situation analysis for Facebook focusing on an assessment of the main business risks that could damage the future growth potential of the social network.
1.Complete situation analysis for Facebook focusing on an assessment of the main business risks that could damage the future growth potential of the social network.
2.Imagine you are Facebook's marketing director. Suggest a marketing strategy for the next 18 months based on your answers to question 2.
3- Select three websites of your choice and compare their design effectiveness. You should describe design features such as navigation, structure, and graphics.
4- Explain how strategy, analysis, design, and implementation of a website should be integrated through a prototyping approach. Describe the merits and problems of the prototyping approach.
5- Discuss the merits of the different models of paying for display advertisements on the Internet for both media owners and companies placing advertisements.
6- Explain the factors that control the position of a company's products and services in the search engine results pages of a search engine such as Google.
7- Compare the effectiveness of different methods of online advertising, including programmatic display advertisements, paid search marketing, and affiliate marketing.
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