1.Conduct initial desk research

You are required to develop a short briefing report for discussion at a meeting with John (your assessor).

The briefing report should be written in clear and concise English, be professionally presented, and follow the style guidelines in the Workplace Information Policy and Procedures.

Your report must address:

Hypothesis for the market research.

Objectives for the market research as set out in the scenario above. You must identify at least two objectives.

An outline of the information collection and collation tools and research methods that you will use to conduct the research.

How you will quantify the qualitative data you collect.

The format you will use for reporting on the market research i.e. key reporting heading and format as per the Workplace Information Policy and Procedure.

The sources of information that you will use to inform the market research including:

oGeneral information on the fitness industry and fitness industry trends

oDemographic and psychographic profile for customers most likely to use the gym' s services.

oReview of pricing of gymnasium services.

oThe range of services that can be offered by a gym

oPotential promotional opportunities.

Your briefing report will need to include all the sources of information you have identified so you should note down the web site address and titles and date of publications as applicable.

Use the Briefing Report Template to guide your work.

Introduction :

Information collection and collation tools and research methods that will be used:

Provide an outline of the information collection and collation tools and research methods that you will use to conduct the research.

Quantification of qualitative data:

Explain how you will quantify the qualitative data you collect

Format for the market research:

The format you will use for reporting on the market research i.e. key reporting heading and format as per the Workplace Information Policy and Procedure

Sources of information:

Identify the sources of information that you will use to conduct your research, including in the case of web references the URL and in the case of publications, the title and date of the publication and addressing:

oDemographic and psychographic profile for customers most likely to use the gym' s services.

oReview of pricing of gymnasium services.

othe range of services that can be offered by a gym

oPotential promotional opportunities.

Statement of research objectives/hypotheses:

Identify research objectives/hypotheses